When it comes to attracting customers, business owners must balance the need to be visible with the cost of advertising. The best way to achieve this balance is with outdoor signs. These versatile, highly customizable marketing assets are a cost-effective marketing solution that works 24/7 without additional campaigns, outreach, or online interaction.
Effective sign design makes it easy for passersby to understand what a business offers, and the quality of materials and craftsmanship used in the creation of outdoor signage convey a level of professionalism that speaks volumes about a company’s commitment to excellence. In addition, the right color choices and effective sizing make it easy for customers to recall key information about a business.
In fact, studies show that 8 out of 10 people who walk into a shop that they did not previously visit did so because an outdoor sign caught their eye. These signs are often referred to as “anchors” that draw people into shops. This increased brand awareness builds a connection between businesses and their customers, leading to more sales and repeat visits.
Outdoor signs can be designed with a variety of materials, including aluminum, plastic, carved or sandblasted wood, and high-density urethane (HDU). However, one of the most important aspects of a successful sign is readability. Consumers have only seconds to make a decision about whether they want to engage with a message, so it is vitally important that the information on the sign be quickly and easily understood.
To ensure readability, consider using contrasting colors on your sign. According to research, the brain processes contrast more easily than same-colored text. The right color combinations can also help to maximize visibility, especially in low-light conditions. In addition, to increase the likelihood of a potential customer remembering your business, choose a memorable logo or tagline and use it consistently across all of your signage.
In addition to a clear, concise message, outdoor signs should feature contact and directional information. This will allow consumers to quickly locate a store and reduce the number of unqualified inquiries, allowing staff to devote more time to serving genuinely interested prospects.
Digital signage is another great tool for boosting brand recognition and communicating with customers. It can be updated with new product offerings, event details, or company news. These updates can be broadcast to your audience in real-time and can have an immediate impact on sales.
Vehicle graphics are another effective way to boost brand awareness and generate leads. These can be as simple as a decal with your logo or as elaborate as a full-body wrap with vibrant graphics. A recent study showed that adding a vehicle graphic to a fleet of trucks increased revenue by 2.5% to 7.1%. If you’re ready to start attracting more customers with the power of a well-designed sign, contact a local sign company in Corpus Christi today. They’ll be happy to discuss your options and provide a quote.
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