Branding encompasses all the efforts a business puts into conveying its distinct look and persona. It merges marketing techniques and strategies with graphic design principles that distinguish its products, services and value above those of competitors. This includes everything from logos to signage. The quality of the signage a business uses, whether indoor or outdoor, speaks to its level of professionalism and customer service.
Signage is the most visible way a business can communicate its messaging and make an impact on passersby. The best sign designs use both text and graphics to reach the most consumers. This includes plastic lighted signs, as well as digital electronic signs. Both types of signage can be updated when a business rebrands, but the content on a plastic sign panel is permanent, so it’s important to consider how your design will represent your company for years to come.
Regardless of the type of sign, the content should be clear and concise. Signs should be readable from a distance, so avoiding excessive font size and style can improve visibility. It is also helpful to follow the 10-by-1 rule, which states that one inch of font size can be read from a maximum of 10 feet away. Incorporating visual elements into your signage can also help capture the attention of potential customers, and it is especially effective in capturing the attention of people who may be driving by at high speeds.
Using the right color combinations for your signage is essential. The colors you choose should match your branded aesthetic, and they should contrast with the background in a way that’s easy on the eyes. You can even incorporate 3D signs, letters and logos into your branding to further grab the attention of passersby.
When you choose to work with a full-service fabrication shop, you can customize your signage to perfectly meet the needs of your target audience. You can add options like backlighting, digital features, and 3D detailing to ensure that your signage is not only eye-catching, but also reflects your brand’s unique personality. This way, you can stand out amongst the poorly-designed signs around you and create a positive impression with your potential customers. When you’re ready to get started on your next custom signage project, contact a Madison sign studio today to learn more about the possibilities. We offer dedicated account representatives to help you select options that enhance your signage’s functionality and appeal, all while keeping it within budget.
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